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Small Data Forum Podcast

How can we make Big Data less intimidating, more actionable, and so more valuable? That is the question at the heart of the Small Data Forum, a seriously light-hearted look at the uses of data – big and small – in politics, business, and public life. This podcast ended in February 2024 following the first episode in December 2023. From its start in June 2016, 120 episodes were published.
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Now displaying: 2020
Dec 13, 2020

“Are you trying to tell me I’m insane?” asks Ingrid Bergman’s character Paula of her husband Gregory (Charles Boyer) in George Cukor’s 1944 film noir classic, Gaslight. To which he responds “Now, perhaps you will understand why I cannot let you meet people.”

An emotional manipulation which makes the target doubt their own memory, perception or judgment, gaslighting is a very real and serious form of domestic abuse – and as such has been exacerbated through the periods of lockdown, like all forms of abuse.

It has also become something of a media buzzword, so it is no surprise to see it being liberally appropriated (to avoid for once the martial imagery of ‘weaponized’) for political purpose on all our favourite fronts, from Brexit (for and against) to COVID and Trump (in liberal propaganda outlet Stylist(!), as well as The Independent, Forbes , Washington Post, to name but a few).

The SmallDataForum’s fifth Xmas special was, of course, a socially responsible, zoomy affair – with the three of us in our respective WFH HQs, rather than sat around a table in our favourite Italian restaurant, Ristorante Olivelli by the Old Vic in South London, feasting on fine Italian foods and beverages, and recording to the clattering chattering sound of a busy lunchtime service (and afterwards testing Neville’s thankfully advanced audio editing skills).

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Nov 15, 2020

By any reckoning, 2020 will go down as a year to be forgotten.

For the havoc and carnage wreaked by the coronavirus pandemic, right across the globe. For the most divided and divisive U.S. presidential election in living memory. And for the cocksure cockups of the giant brain of Prime Minister Johnson’s martinet, Demonic Cummings, and the confederacy of dunces lined up to steer Britain through the double-whammy of COVID-19 and Brexit.

It’s enough to make a poor podcaster cry, but when the Small Data Forum triumvirate gathered to record episode 41 on – of course – Friday 13 November, there was almost a party mood of good news in the air.

How could this be?

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Oct 25, 2020

“Donald Trump has absolutely nothing to say. He has no agenda. He has no plan. He has no ideals or hopes or purpose”, according to a post-debate analysis by Jill Filipovic in the Guardian on 23rd October.

One side of the partisan divide agrees vigorously. Watching the unedited 38 minutes of Trump’s 60 Minutes interview with veteran CBS journalist Lesley Stahl that his campaign released – breaking traditions and agreement, as per – you’re most likely to come to the same conclusion if your worldview was formed in that same echo chamber.

Mine was and yes, I struggle to imagine how anyone could watch and not see him merely as a mean-spirited, intellectually incurious and empty bloviator.

And yet. Sam cites the latest Popbitch newsletter which reminds us that, while both betting markets and polling favoured Remain and Clinton in 2016, higher stacks of money were put on Leave (75%) and Trump (68%).

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Sep 22, 2020

As if proof was needed that new Netflix edu-docu The Social Dilemma is highly Marmite among (social) media cognoscenti, the SmallDataForum verdict is very much a score draw, from Sam’s firm thumbs-down to my approval and on to Neville’s not-seen-it-yet.

I share Sam’s take that there’s not much new to learn – certainly for topic obsessives like us – and I also agree that eminent voices such as Shoshana Zuboff’s and Jonathan Haidt’s seem overly muffled and perhaps squandered.

But then we’re not the primary target audience. Neither are new media commentators, such as the Verge’s Casey Newton, who feels that the film misunderstands social networks. If it gets the average Netflix user to reflect a bit more on what they do with social media (and social media with them), then that can’t be a bad thing.

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Aug 2, 2020

We haven’t quite “sent it packing” yet, however once COVID-19 has finally been “wrestled to the ground” – mid next year, perhaps; or, maybe never – clearly we will “bounce back stronger than ever before”, according to the strictly non-hyperbolic musings of Prime Minister Demonic Goings Boris Johnson.

Aftermath of World War I? World War II? Bibble babble, donnez-moi un break, mate, as the wily wordsmith would have it.

In his seminal 1995 paper on “Metaphor, Morality, and Politics, Or, Why Conservatives Have Left Liberals In the Dust”, cognitive linguist and philosopher George Lakoff explained that “While conservatives understand that all of their policies have a single unified origin, liberals understand their own political conceptual universe so badly that they still think of it in terms coalitions of interest.”

He concluded that “Liberals need to go beyond coalitions of interest groups to consciously construct a unified language and imagery to convey their worldview. This will not be easy, and they are thirty years behind.” Make that about 55 years by now.

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Jun 28, 2020

For understandable reasons, the last four, regular monthly episodes of the Small Data Forum podcast have been focused – almost to the point of obsession – on coronavirus. From the uncertain first fumblings of life under lockdown, through escalating mortality and morbidity, and on to a fundamental lack of trust in the competence of blustering, blond, male, right-wing leaders … the last four episodes have had it all.

Some have said that this podcast was made for events like the pandemic, scrutinising as we do the uses and abuses of data big and small in politics, business, and public life. There’s been plenty of that about of late.

So, with lockdown restrictions being lifted all around the world – and Government advice completely ignored on the beaches of Bournemouth in the mini-U.K. heatwave last week, leading Dorset police to declare the overcrowding “a major incident” – our focus in this episode was much more catholic. Indeed, with Facebook, GDPR, and brand safety the dominant topics, you could be forgiven for thinking you’d fallen through a wormhole in the space-time continuum and teleported back to 2018.

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Jun 14, 2020

As the world appears to become “curiouser and curiouser”, we could all do with some instructions as to how to make more sense of what is happening, connect dots, draw conclusions and make good – if not better – decisions.

Thankfully, SmallDataForum co-founder and regular co-presenter Sam Knowles has written the book that has those instructions, and much more. In How To Be Insightful, Sam combines the experience of a career helping organizations communicate better with his training as a classicist and a doctorate in psychology to tell the story how insights work. As a true data storyteller, he does so with plenty of evidence.

Published a few weeks ago, the book is Sam’s second – although as he’ll explain, Narrative by Numbers is in many ways the prequel – and so the SmallDataForum convened for its first ever Book Special to discuss with the author how learning to apply his STEP Prism of InsightTM helps us get to that “profound and deep understanding of a person, a thing, a situation, or an issue that we can use to help us advance...the very definition of insight.”

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May 31, 2020

Apparently 2020 is what you get when you put together 1918, 1929 and 1968. With just over 40% done, it’s a bit early to say. Or is it?

Pandemic – tick. Global recession – about to hit. Political turbulence and social unrest – we’re only getting started. At least 1968 was followed by the year of moon landing, and Woodstock.

Fifty years and a bit on, we’ve just had the first private company sending astronauts into orbit (though not quite with e-rockets; Elon needs to work on that). And the next Woodstock is likely to be a smorgasbord of Zoomed home gigs.

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May 3, 2020

It is said that French mathematician Blaise Pascal, Mark Twain, Oscar Wilde, and Winston Churchill all said: “I would have written you a shorter letter, I just didn’t have the time.” They may all have originated that sentiment, some may have quoted others, or all the attributions could be faulty. How to know? How to sift through the unmediated annals of citation history?

A similar predicament faced we three hosts of the Small Data Forum podcast as we gathered for our latest – and thirty-fifth – instalment of this semi-structured ramble-chat through the uses and abuses of data big and SMALL in politics, business, and public life.

Like so many of our fellow workers in the knowledge economy, we three musketeers had all been working from home for the past six weeks of lockdown U.K. (though we all had plentiful WFH experience before the pandemic). And like so many organisations, we have been forced to pivot our focus and output.

For a podcast obsessed with Trump and Brexit, Facebook and Cambridge Analytica since our foundation back in May 2016, we now talk about little else than the consequences, data, and language of COVID-19.

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Apr 8, 2020

For all the disruption that the lockdown has brought to the nation (if not the world), for the cast of the SmallDataForum, little has changed in the way we work: most of our 34 episodes were recorded “in the Zoom where it happens” (with a bit of Whereby here and there).

Sam is still delivering training on data storytelling and insightful thinking, just now with participants on screen.

Neville has been commuting the few meters to the home office for years, and I’m not at all missing the occasional trips to a London WeWork office – video calls do the job just as well.

And isn’t the fall of WeWork and the rise of Zoom (ignoring security and privacy issue for the moment) just the metaphor for our times …

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Mar 16, 2020

“If men define situations as real, they are real in their consequence”.

This little known sociological formula from the late 1920s, known as the Thomas Theorem after husband-and-wife research team William and Dorothy Thomas (I wish I could claim a level of ownership but no), helps us understand how and why the perception and interpretation of events determine the impact of such events in a media world.

And it’s not hard to see why there might be a problem when ‘situations’ arise from mis- and dis-information.

For almost four years now, the SmallDataForum has been mulling over, musing on and opining about the uses and abuses of data big and small in politics, business and public life – and with Brexit and Trump perma-themes on our show, mis- and dis-information have always been top of the bill.

No surprise, then, that our latest podcast – recorded in splendid self-isolation in our respective home offices – was largely about the misinfodemic of COVID-19.

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Feb 9, 2020

If historical analogies provide the measure of a man, then Downing Street henchman-in-chief, lead iconoclast and perpetual ideas recyclist “Classic Dom” Cummings is doing a spectacularly good job.

He has been likened to everyone in the “Who’s Who?” of strategy, warfare and statesmanship, from Sun Tzu, to “a cross between Macchiavelli and Rasputin”, alternatively “an amalgam of Thucydides and Stephen Hawking”, or “an unnerving cross between Robespierre and Dr Strangelove”, or in fact Thomas Cromwell to his boss’s Henry VIII.

As for Prime Minister Johnson, a recent Unherd profile depicts him as Janus, the god of time, transitions, beginnings and endings.

Our classicist-in-residence, Sam, will have particularly enjoyed the perspective of how young Boris got framed and primed in the “rhetorical world view”, laying the foundations of the fine specimen that all media social and traditional relay continuously: “He assumes a natural agility in changing orientations. He hits the street already street-wise. From birth, almost, he has dwelt not in a single value structure but in several. He is thus committed to no single construction of the world; much rather, to prevailing in the game at hand.”

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