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Small Data Forum Podcast

How can we make Big Data less intimidating, more actionable, and so more valuable? That is the question at the heart of the Small Data Forum, a seriously light-hearted look at the uses of data – big and small – in politics, business, and public life.
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Now displaying: September, 2021
Sep 26, 2021

It’s been a long time coming, this in-person get-together of the three SmallDataForagers (I assume that’s what you call someone moderating a forum?) to celebrate our Golden Jubilee.

1,955 days, in fact, since our fateful first encounter in the now sadly defunct Hospital Club in Soho. And nearly 650 days since our last Olivelli feast, just before Christmas 2019, when the world was a different, less pandemic place.

That is of course all small fry compared with the 5,788 days that Angela Merkel has held the office of German Bundeskanzler. More of her and German politics later.   

So, a long time coming, and well worth the wait: great company, inspiring conversations – the three of us don’t just have now 50 SDF episodes to reminisce over, but also a shared professional history of one time (Sam, Thomas) and other (Neville) working in the London office of what is now Real Chemistry, a power house of digital analytics alchemy driven business insights in life sciences.

As rebranding is such a thing, and in light of our professional interests (not least Sam’s second book), perhaps we should start calling ourselves the SmallDataBigInsightsForum?

Demonstrating resilient continuity in the face of pandemic disruption, we also reconvened at the Picturehouse Central members bar high above Piccadilly for one of those rare occasions, a live in-person podcast recording.

Continue reading -> https://www.smalldataforum.com/ 

Sep 12, 2021

In the third of our new (but growing) series of Small Data Podcast interviews with data mavens, Sam is joined by media analyst Ian Whittaker. Ian is the current City AM Analyst of the Year – a gong he scooped for the second time in 2021. He has more than 20 years on the clock, assessing the financial performance of media and tech stocks.

Ian’s understanding of the numbers and data underpinning media and marketing businesses is both broad and deep, and he writes regular columns for both City AM and marketing industry bible, Campaign. We spoke at the start of September 2021.

Ian is optimistic that the media and marketing industry – at least in part – is making good use of data and analytics to target consumers more efficiently and effectively. Most have moved beyond the bombardment many consumers experienced not so long ago, and some of the bigger players – including consumer goods behemoth P&G – are combining the logic of data and the magic of creative to good effect. That said, some, both client- and agency-side, still have their heads buried deep in the sand.

Continue reading -> https://www.smalldataforum.com/ 

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