Info

Small Data Forum Podcast

How can we make Big Data less intimidating, more actionable, and so more valuable? That is the question at the heart of the Small Data Forum, a seriously light-hearted look at the uses of data – big and small – in politics, business, and public life.
RSS Feed Subscribe in Apple Podcasts
2022
September
August
July
June
May
April
March
February
January


2021
December
November
September
August
July
May
April
March
February
January


2020
December
November
October
September
August
June
May
April
March
February


2019
December
November
October
June
April
March
January


2018
December
November
October
September
July
June
May
April
February
January


2017
December
November
October
September
July
June
May
March
February


2016
December
September
July
June


All Episodes
Archives
Now displaying: 2022
Sep 12, 2022

(Please note that this episode was recorded – and these show notes were written – on Thursday 8 September, before the announcement of the death of Queen Elizabeth II.)

The first Small Data Forum of the @TrussLiz era sees the podcast team convene IRL on the morning of 8 September for the first time in aeons – and in a professional, West End Studio, to boot.

Nothing to do with the fourth Prime Minister (not to mention fifth Chelski manager) since our ‘umble podcast started crackling over the digital airwaves. More to do with a desire to get together IRL more often post-COVID, as well as a heart-felt yearning to “up” production values, as decent as Zoom may be. Plus an opportunity for a post-pod lunch at our favourite Italian haunt, Olivelli on the Cut.

All trussed up and no place to go

With a new Prime Minister in place, Thomas asks who fancies prognosticating on the latest incumbent of Number 10. Sam leaps in. He’s concerned about the far right, ideologically-driven agenda of Truss et al. While memes in recent days – from #ThickLizzy to #NotMyPM may be variously misogynistic and laser-focused – Sam pinpoints the Truss administration as “continuity Johnson”.

Ironically for a new team replacing de Pfeffel’s hated, ADHD-raddled regime, Sam believes Truss made a profound mis-step with her first two speeches, one to Tory Central, the other to the waiting world. Both at the Gathering of the Tories and outside #10, Truss first name-checked BoJo and all the “amazing” things he achieved, from a bungled Brexshit to “the fastest COVID vaccine rollout” (until – very soon – it wasn’t).

Continue listening -> https://www.smalldataforum.com/ 

Aug 22, 2022

Inflation! Energy crisis! Cost of living! Inequality! Strikes! A government out of its depth and out of touch. And that’s just 1978 …

The latest episode of the SmallDataForum podcast opens with Thomas comparing the not-so-good old days of the Winter of Discontent in Britain with the dry bleak hot summer of 2022. Ah, 1978: when Margaret Thatcher was not yet Prime Minister, and the average CEO of a UK FTSE 100 company earned 11 times that of the average full-time worker (Equality Trust report).

Fast forward to today when political weathervane Mary Elizabeth Truss, erstwhile anti-monarchist Liberal Democrat, committed Remainer and serial Maggie cosplayer, is given a 95% chance to be the new Prime Minister by 5 September. The median CEO / worker ratio is now well above 100 to 1.

While wistfully recalling the rubbish heaps triggered by a general strike in ‘78/’79, Neville cites a long list of present societal afflictions that the UK's “zombie government” is unable to address, from inflation to climate change impact, energy bills to raw sewage dumped on beaches. Now, as then, there is plenty of anger and a strong sense that we’ve had it, that enough is enough.

Continue reading -> https://www.smalldataforum.com/

 

Jul 11, 2022

As I am typing up the show notes for our latest podcast, news has come in that former Japanese prime minister Shinzo Abe has been assassinated during a campaign event. A sad, sinister reminder that contrary to what the soon former prime minister of the UK would have us believe, it’s not all a laugh and a half.

As if we needed reminding. The murder of Sir David Amess was only nine months ago,  and Jo Cox was killed just before the Brexit Referendum, in June 2016. Culture wars and wedge politics will only ever make things worse.

Even The Spectator is now pushing back against the growing Trumpification of political discourse in the UK. But that was never an issue for the P.T. Barnum of British politics and his confederacy of dunces, as Sam generously labels Her Majesty’s continuously thinning Government.

But the times they are about to be a-changin: together with a majority of – not just the Westminster commentariat but – the great British public, the SmallDataForum punditariat on Friday rejoiced in the news that finally, FINALLY, the Shagamemnon (thanks Marina Hyde) of Downing Street, the tousled blonde cherub, Alexander Boris de Pfeffel Johnson, announced his resignation on 7 July as leader of the UK’s Conservative Party.

He remains Prime Minister until a new party leader is voted on by Conservative MPs and party members.

Continue reading -> https://www.smalldataforum.com/ 

Jun 14, 2022

For once, it appears, the Small Data Forum three are ahead of the news.

So often in recent months and years, we’ve recorded an episode on a Friday morning and by the Sunday night before publication we’ve had to make rapid edits to the show notes because … a president has been impeached, a special adviser been sacked, or a new lockdown announced.

But today – today feels different. Is it because we were recording first thing on a Monday for next-day publication? Or is it because so much news had happened of late that we had the timing right for once? Time – of course – will tell.

On day 110 of Russia’s war on Ukraine – a topic that doesn’t delay us beyond a heartfelt appeal for the nonsense to stop – Thomas opens proceedings by reflecting on Prime Minister Johnson’s “victory” in his vote of (no) confidence handed to him by his own members of parliament.

Well, 211 MPs (59%) voted for the bloated bloviator, while 148 (41%) wanted to see the back of him. A smaller majority than that recorded by Johnson’s lame duck predecessor, Theresa May (a 63%-37% split), who was history less than six months on.

Indeed, according to fashion and style bible Tatler – a hapax legomenon in the annals of these show notes if ever there was one – it was May who was ‘the real winner’ of the vote, by virtue of turning up to the vote in a ball gown.

Continue reading -> https://www.smalldataforum.com/

May 16, 2022

In another case of the speed of news catching out the SmallDataForum’s best-laid arguments, Neville’s, Sam’s, and my combined Musk-whispering was rendered somewhat outdated by the announcement - just hours after our podcast recording - that enigmatic Elon has put his Twitter purchase on hold because ... oh never mind the stated reasons.

Actually, it wasn’t our exploring Musk’s motivations that had become outmoded, it was merely the factual base of our musings. Will he, won’t he buy Twitter? Will he, won’t he lose billions over the deal?

Musky musings

Will he, won’t he instate rules and regulations that draw the line really only at whether speech has been performed by an actual human (you’re fine, and if you say something that’s “illegal or destructive to the world”, you face temporary suspension, because free speech is a more holy principle than protecting against the impacts of hate speech, ostensibly), or a bot (in which case Elon really doesn’t want you, and in fact will retract his offer if he feels he is being outbotted).

The free speech issue is one of many highlighted by Neville in his characteristically well informative and well judged blog post. Neville also points us to an Axios piece listing everything Elon Musk wants to change about Twitter (surely another news item that would benefit from hourly updates), as well as challenges surrounding the commercials of the bid: a triple whammy of Twitter’s market cap dropping $9bn below Elon’s offer, Tesla’s share price down by a third from April Fool's Day, and the Bitcoin crash impact on Tesla’s investment position.

So maybe, just maybe, Musk’s stated bot problem is a bit of a sock puppet. The Washington Post at least thinks that won’t get him out of the deal.

Continue reading -> https://www.smalldataforum.com/ 

Apr 11, 2022

Shoulda been in Spain!

Sporting a gardener’s tan from ongoing travails in his garden in Southern Spain, Thomas welcomes Sam and Neville to the first-ever Saturday recording of the Small Data Forum podcast.

We recorded on 9 April, two years to the day – as Neville points out – from when we were supposed to be on a weekend-long podcast recording sojourn to the self-same spot from which Thomas addresses us.

But then Covid happened. Indeed, were it not for the Covid-spike-enforced crew shortages for easyJet, Sam should have been with Thomas, but as The Guardian pointed out in that day’s paper, the country – and indeed the world – is suffering a semi-paralysis from a variant of Long Covid and is facing “a new pandemic of disruption”.

Continue reading -> https://www.smalldataforum.com/ 

Mar 21, 2022

Taking its cue from professional media commentators, the SmallDataForum kicks off with Thomas quoting Vladimir Ilyich Ulyanov, who is better known by his nom de class struggle, Lenin: “There are decades where nothing happens; and there are weeks where decades happen.”

Unprecedent times, anyone?

Sam is reminded of the times of Soviet openness and reconstruction, Michail Gorbatschow’s Glasnost and Perestroika initiatives of the late 1980s, ‘when it all began’ – laid out with great insight in this four-part series of The Rest is History podcast.

To which Thomas adds some on-the-one-hand-on-the-other-hand perspective: Francis Fukuyama’s famously misunderstood End of History essay, versus the insight of US Army educators that a permanent pulling back of the Iron Curtain will reveal a stage beset by increasing volatility, uncertainty, complexity and ambiguity, which gave us VUCA – a sort of cat nip for business school educators.

With the benefit of hindsight, declaring the end of history turned out to be as premature as the description of our ever-modern world as VUCA was prescient. Brexit, Trump, COVID, war in Ukraine – it doesn’t get more VUCA than that.

Or so we hope.

Continue reading -> https://www.smalldataforum.com/ 

Mar 7, 2022

The Small Data Forum started its side hustle of interviews with industry experts as an experiment almost exactly a year ago, but already we’re onto our sixth.

SDF co-host Sam Knowles spoke on Friday 4 March to Nick Manning, one of the most important, informed, and trenchant figures in media and marketing over the past 30 years. Nick founded the media agency Manning Gottlieb in the early 1990s.

Sam and Nick worked together at Ebiquity in the mid-twenty-teens in various guises, as Nick – and then CEO Mike Greenlees – bought consultancies to expand the capabilities and geographical footprint of the media investment analysis consultancy. Nick now runs his own consultancy, Encyclomedia, and is a regular columnist for Mediatel.

We spoke at the end of the first week of Russia’s invasion of Ukraine.

Continue reading -> https://www.smalldataforum.com/ 

Feb 16, 2022

Tired of partygate, the SmallDataForum takes measure of the mess surrounding Meta, where user numbers declined for the first time ever, followed by a rather dramatic share price dip, and Peter Thiel announcing that he would be leaving the Facebook board “to pursue Trump agenda”.

Oh well.

However, news of Meta’s impending demise would be awfully premature, as Sam reminds us.

For all our Schadenfreude at Meta losing several hundred billion (!) $$$ in market value – at present, their share price is down a cool 35% from the beginning of the year, suffering the ignominy to temporarily drop behind Nvidia on the list of largest US companies – the attention capitalist behemoths Alphabet, Amazon, and Meta now hold a share of 46% of global ad spend, as opposed to 33% pre-pandemic in figures released by the World Advertising Research Center (WARC).

And yes, that’s total as in everything, not just digital…

Continue reading -> https://www.smalldataforum.com/ 

Feb 14, 2022

The Small Data Forum podcast is both delighted and honoured to bring seasoned campaigner, Gina Miller, to the latest in our occasional – but increasingly frequent – interview series. SDF co-founder and co-host Sam Knowles talked with Gina on 9 February, in the week in which British politics tumbled still further into disrepute.

Two days before we spoke, Labour leader Keir Starmer and MP for Tottenham, David Lammy, were surrounded by a rag, tag, and bobtail coterie of anti-everything protesters. The potty-mouthed crew were apparently fired up with confidence by premier Johnson’s “rough and tumble of debate” gibe at Starmer in the previous week’s Prime Minister’s Questions. During that session, in which Eton’s finest rifle accused Starmer of failing to prosecute serial paedophile, Jimmy Savile, while the Labour leader was Director of Public Prosecutions. This attack – which the PM’s advisors all recommended he avoid like the plague – took the low level of political discourse in the U.K. to new depths.

Sam starts by asking Gina to explain to SDF listeners why she’d founded her new political party, True & Fair, and what she hopes to achieve with it.

Gina believes that Britain's system of politics is outdated, no longer fit-for-purpose, and so in dire need of reform. The lack of systematic checks and balances mean our national politics lacks transparency, accountability, and good governance, and her objective in creating and launching True & Fair is to address these failings head on.

Continue reading -> https://www.smalldataforum.com

 

Jan 24, 2022
In the latest in the occasional series of Small Data Forum podcast interviews with industry mavens and thought leaders, SDF co-host Sam Knowles caught up with Christian Polman, UK MD of brand communications and publishing house Looping Group.

To this content and creative-driven role, Christian brings a consultant’s mindset (with years at Bain and an MBA) as well as digital marketing smarts (from Digitas and Google) and marketing analytics expertise (his role before Looping was with Ebiquity).

Sam starts by asking Christian where the smart money is going in digital marketing.

Christian’s view is that digital marketing must rest on the twin levers of marketing optimisation and effectiveness, and that on this foundation brands need to build holistic customer experience. We are going through a period of renaissance, currently, for both research AND creativity and content.

Continue reading -> https://www.smalldataforum.com 

Jan 18, 2022

Big Dog, the Andrew formerly known as Prince (as per the cracking headline in the Irish Daily Star) and NoVaxx DjoCovid walk into a bar… Sadly, that’s not how we started our latest podcast on the uses and abuses of entitlement – oops, I meant data big and small in politics, business and public life.

Neville kicks us off our recording on Friday 14th by outlining the Politico perspective of possible scenarios regarding the future of Big Dog (although that label, uncovered by The Independent, wasn’t public knowledge by the time of our recording, what with events eventuating so fast and unpredictably these days). The upshot: degrees of likelihood of survival pour Le Grand Chien.

Since recording, Operation Red Meat has been added as the tactical ops part to Operation SBD. You’d be forgiven for thinking this was the unedited plot of some third-rate D-Day / Nam / Iraq / Afghanistan war spoof script, when in fact it is the real-life UK government panto in all its glory. No it wasn’t a work event. Oh yes it was. Boo hiss Beeb. We don’t know yet what the Transformation Scene will bring, but Dishy Rishi and The Truss are leading contenders.

Continue reading -> https://www.smalldataforum.com/

1