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Small Data Forum Podcast

How can we make Big Data less intimidating, more actionable, and so more valuable? That is the question at the heart of the Small Data Forum, a seriously light-hearted look at the uses of data – big and small – in politics, business, and public life.
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Jan 24, 2022
In the latest in the occasional series of Small Data Forum podcast interviews with industry mavens and thought leaders, SDF co-host Sam Knowles caught up with Christian Polman, UK MD of brand communications and publishing house Looping Group.

To this content and creative-driven role, Christian brings a consultant’s mindset (with years at Bain and an MBA) as well as digital marketing smarts (from Digitas and Google) and marketing analytics expertise (his role before Looping was with Ebiquity).

Sam starts by asking Christian where the smart money is going in digital marketing.

Christian’s view is that digital marketing must rest on the twin levers of marketing optimisation and effectiveness, and that on this foundation brands need to build holistic customer experience. We are going through a period of renaissance, currently, for both research AND creativity and content.

Continue reading -> https://www.smalldataforum.com 

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