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Small Data Forum Podcast

How can we make Big Data less intimidating, more actionable, and so more valuable? That is the question at the heart of the Small Data Forum, a seriously light-hearted look at the uses of data – big and small – in politics, business, and public life.
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Mar 7, 2022

The Small Data Forum started its side hustle of interviews with industry experts as an experiment almost exactly a year ago, but already we’re onto our sixth.

SDF co-host Sam Knowles spoke on Friday 4 March to Nick Manning, one of the most important, informed, and trenchant figures in media and marketing over the past 30 years. Nick founded the media agency Manning Gottlieb in the early 1990s.

Sam and Nick worked together at Ebiquity in the mid-twenty-teens in various guises, as Nick – and then CEO Mike Greenlees – bought consultancies to expand the capabilities and geographical footprint of the media investment analysis consultancy. Nick now runs his own consultancy, Encyclomedia, and is a regular columnist for Mediatel.

We spoke at the end of the first week of Russia’s invasion of Ukraine.

Continue reading -> https://www.smalldataforum.com/ 

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