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Small Data Forum Podcast

How can we make Big Data less intimidating, more actionable, and so more valuable? That is the question at the heart of the Small Data Forum, a seriously light-hearted look at the uses of data – big and small – in politics, business, and public life.
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Apr 24, 2021

“It is beyond moronic.” Yes, this might well have been a quote by Gary Neville, Alan Shearer or some other righteously outraged standard bearer of the purity of – in particular – the original English version of European soccerball, in response to the announcement of that ill-fated, short-lived ‘thought’ experiment in the commercial optimisation of said soccerball, the European Super League.

More of that – in Sam’s sober analysis: “arrogant imperialist cultural misappropriation” – later.

In this case, the quote refers to a story that broke on the morning of St George’s day, last Friday 23rd April, just in time for the recording of our latest SmallDataForum episode. It should really have been a narrative about a hero slaying a huge fire-breathing beast, but as it turned out – perhaps more in keeping with the storytelling potential of the context and cast – this one was about a chatty rat, featuring prominently the near-forgotten Ghost of Barnard Castle, Dominic Cummings.

Neville (not Gary, but Hobson) kicks off SDF46 by relaying the highlights of the chatty rat saga, which he informed us had even made headlines in the Knutsford Chronicle. That turned out to be the Knutsford Guardian, but all the same.

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